Design>> Israeli Architecture Museum
Identity for the Israeli Architecture Museum, a school project from Bezalel, academy for Art & Design.
I characterized the museum in my brief as one that will appeal to both adults and children.
For the logo I chose the turtle that carries his home wherever it goes. As a child I was allways fascinated
by this fact. Children tend to pick it up and have a close look. That’s the type of experience I’d like people
to have when visiting the museum: pure curiosity and play!
Here’s my research for the “right turtle”.
Business Card and a detail from the letterhead.
Envelopes. Closed & open.
Stickers.
A collection of posters.
T-shirt.
