Portfolio
Here is a curated collection of past projects
Magisto
As Creative Director of the Magisto start-up team, I led a group of designers and animators in creating automatic video editing themes that enhanced the user's video storytelling capabilities. Working closely with developers and specialists in AI and computer vision, we developed an innovative automatic video editor. Here are some samples of the themes we created.
Berklee College of Music
I was asked to create an addition to the current logo of this well-known music college in Boston. GIANT STEPS is a special festival and fundraising campaign.
Open
Open - Total Brand Experience is a fantastic studio in Tel Aviv. After graduating from the Bezalel Academy of Arts and Design, they asked me to design their first brand identity.
Design Lab
As a seasoned Senior Creative Director and Brand Strategist, I was recruited to redesign the brand of Advanta Bank Corp., transforming all customer touchpoints.
Partnering with a renowned brand strategist, Alina Wheeler, we established a dedicated 'Design Lab' within the organization. Our collaborative approach, combined with our strategic expertise, earned the trust of senior management and stakeholders.
The results were remarkable, with the rebranding initiative resulting in a phenomenal 100% increase in customer spending on business credit cards.
Before
After
We presented four options:
Then, we started testing carefully on customer segments:
Design Lab was asked to apply the aesthetic and tone it had pioneered to the WhyWait program materials. The new owner manual demonstrated how customer-centric design can significantly improve the customer experience.
Before
A traditional program overview.
The Premier Status program aimed to increase the card usage of customers spending significantly with other issuers. By using proactive customer service and consistent design in communications, we doubled the amount customers spent on their Advanta card.
Only 15% of Advanta's customers account for over half of the company's revenue.
These customers are considered to be the most valuable assets for the company. Advanta was ready to take a leap and provide them with the exceptional treatment they deserved.
The Leap! team
